Do you ever get the urge just to chuck your usual content material out the proverbial window and just write what you want, readership and audience be damned?
After all, writing about the same thing in various forms can get pretty dang dull, right? Especially when you have other things on your mind that are far more compelling to you at the moment.
But blast it all, you feel like you better just knuckle down and write the next piece of content on your topic list.
It’s better for your business, after all.
Or is it?There are some excellent reasons why, every once in a while, you should just go ahead and write what you want. Click & Tweet! Both for yourself, but also for your audience.
Go ahead and throw a curve ball, for once. You’ll feel better, and it just might spice things up for your readers as well.
Write What You Want — At Least Some Of The Time
These days, actually any days, but especially now with everything going in the news — almost daily shootings, a crazy presidential election, world violence — it can be hard to force your mind to focus on business as usual. With some discipline, you can do it, but somehow you just can’t shut off those nagging ideas buzzing in your head like angry bees.
And I’m making the argument that when those buzzing thoughts drown out everything else, you should go ahead and write what you want, no matter how far off topic it may seem.
But I can hear you asking yourself, just why should I do that? Doesn’t that fly in the face of conventional logic?
True, if you do nothing but write what you want to write, all the time, it may not be the best course of action for your business. And I’m not suggesting that you do that. I’m merely saying it can’t hurt now and then. And it might even help.
Here are some of my reasons for occasionally stepping outside the box and selecting a topic that allows you to write what you want to write, instead of what you should.
1. It can break writer’s block
A change in your usual patterns can unlock thoughts you’ve been holding onto but not expressing. Suddenly you can’t wait to sit down and write.
New material can be invigorating. Freeing yourself to write what you want, instead of what you should, can get your creative juices flowing again. And just as writing in a personal journal helps you release thoughts that are nagging at you and slowing you down, writing about something other than your usual fare can be cathartic.
So when you have something new to say, just go ahead and write what you want to write and get back on track with your next post.
2. It deepens your bond with your readers
Writing about something new or sharing a strongly held opinion with your readers gives them another glimpse into who you are.
Now, admittedly giving your readers another look at what makes you tick can have consequences, both good and bad.
But on the flip side, for every reader who may be put off by your opinion, you’ll likely attract several more who find it refreshing. Those who like what you have to say will feel an even stronger bond with you than they did before.
And the stronger the bond between you and your audience, the more fiercely loyal those followers become.
In marketing, it’s okay — good, even — to repel some people as you attract others who then go on to become your fiercest champions.
3. It can increase audience engagement
Any time you cover a new and different topic in your content, you invite reader engagement. Anyone who writes blog content knows how hard it can be to inspire comments from readers. People often tend to read and move on, without interacting in any way.
But when you change the subject, you may find the new content will resonate enough with the reader, inspiring them to leave a comment, or maybe even share your post on social media. And that’s a goal every blog writer strives to reach — increased reader engagement.
And you never know what topics might inspire dialog unless you experiment. If nothing else, changing the subject occasionally is a novel way to test the waters.
4. It breaks up the monotony
Nothing is more tedious than writing the same thing over and over again, in slightly different ways.
I’ve written on some topics so often, with different slants one way or another, that after awhile I begin to feel I could write them in my sleep.
They all start to sound alike, even if the content angle is slightly different. The basic concepts are still the same, and that sameness just gets downright dull.
Writing what you want to write about, now and then, even if it’s completely off topic, is refreshing. It provides some fresh perspectives and keeps your readers on their toes.
5. It sparks your imagination
Anything new and different helps wake up your creative juices. When you write about something a bit removed from your standard content, it’s almost as if you can feel the neurons firing. And that can generate new ideas and shine a slightly different light on even your usual subject matter.
Sometimes your imagination needs a kick start and changing the subject is an excellent way to do it.
6. It’s fun
Changing things up a bit is fun.
When your usual topic list just doesn’t inspire you to write, taking a break from your routine to write what you want to write, can reinvigorate your writing passion. Especially if it’s been a struggle to write lately.
And if you can’t have fun when you do your work, what’s the point? Broaching new subjects and inviting new readership has a definite upside. It puts the sparkle back in your writing. And that’s always a good thing.
Fitting The New With The Old
If you have something on your mind that you’ve wanted to write about but have worried about the consequences of straying off topic, go ahead and take a chance and just write what you want.
And it’s even better if you’re able to incorporate your new ideas in with your usual subject matter. I listened to a podcast just this morning that did just that.
The podcaster combined controversial current world events with her usual content marketing strategy, allowing her to remain faithful to her audience and still veer slightly off topic.
So go ahead and think outside the box, once in a while.
Write what you want to write about if it’s something that’s been nagging at you for awhile and shows no signs of letting up.
Test the waters and entice your readers with something new.
If nothing else, you’ll have fun.
But you might also start all new discussions.
You may spark an uptick in content shares.
All of which means increased audience engagement.
And it’s pretty hard to see the downside in that.