If you run a business, online or brick-and-mortar, you know that marketing your business is vital.
In fact, not marketing your business is the best way to ensure it never gets off the ground. After all, who will know about it, if you don’t get it out there?
And a part of marketing is writing copy. That means ad copy, blog copy, post copy. Copywriting takes on a variety of forms and many, maybe even most, people are not as proficient at it as they may think.
If you write copy for your business, you know that getting valuble, well-written content published is a challenge on many levels, from finding the time to do it to being able to write coherently while also generating interest.
On the surface it may not seem that difficult, but believe me, it can be. But I don’t need to tell you that. I know you already know it.
The Blandness Trap
But there’s one trap that I know many people fall into. I’m guilty of it myself at times. Okay. Maybe even a lot. And that is trying so hard not to offend people that you end up with copy that is so bland and so boring that it barely gets noticed.
We are so afraid of having anyone find us objectionable in any way that we water what we write down until it is so bland that it doesn’t engage anyone. I’m not telling you to start making offensive comments about anyone or to attack a belief for the sake of generating interest alone. But if you have a firm belief about something, and it is a huge part of what makes you who you are, then you not only should make it known, you should do it loudly and often.
Go Ahead – Repel
Yes, you will repel some people, but if your belief and position represents that big a part of you, then those you repel are most likely people who are not your demographic anyway. And when you find yourself surrounded with too many people who are your polar opposite, it’s not only counterproductive, it’s stressful and unpleasant.
Enjoy The Perk of Being a Business Owner – Being YOU
One of the great things about running your own business is that you get to chose who you surround yourself with. It doesn’t matter who “the boss” choses to hire that you are forced to work with, even if you don’t like that person. Or worse, who makes doing your job hard, if not impossible.
When you run your own business, you should be open and up front about who you are, what you stand for. what you believe strongly in and what you won’t or can’t tolerate. Those who are the opposite of you in every way will not connect.
But the beauty of it is, those that are like you, will. You will draw like-minded people to you and those are the people you will work with and who will do business with you.
Those that aren’t interested in you, will find someone with whom they have more in common.
And that’s okay.
You are never going to be able to please everyone and you shouldn’t even try. It’s impossible and pointless.
And it takes all the fun out of running your business.
So go ahead. Tell it like it is. Let people see who you are. Let them know what you love and what you hate. What you’ll tolerate and what you won’t.
Let your true self shine through. And surround yourself with people who help you shine.
And watch them shine just as bright.
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