You keep writing sizzling blog posts. Your word selection is interesting and engaging. You’ve edited and rewritten each post to near perfection.
You’ve brilliantly addressed your reader’s needs.
You know it’s a good post. Maybe even a great post.
You hit that publish button and think This time, people will certainly click through to my opt-in.
Or purchase your eBook.
Or grab your free offer.
You watch patiently. You give it some time to get some traction.
A day passes. Two days.
Not. One. Opt-in.
Not. One. Click-Through.
What the devil is going on?
It’s enough to make you want to pick up your computer, quietly close it up, walk over the trash bin and drop it in.
Your blog posts consistently fail to deliver your desired results.
What are you missing?
The Important Missing Element
I know exactly how you feel. I’ve been there. Sometimes I’m still there.
So much is vying for people’s attention these days. It’s so hard to break through the noise. People are busy. They need a good reason to stop what they’re doing, much less take any action. But there is one teeny tiny little action you can take that can change everything.
It may surprise you. When you realize just how elementary this one small change is, you’ll slap your head and utter duh!
You failed to ask for what you wanted.
That’s it. The entire problem comes down to this one simple fact. If you don’t ask for what you want, the odds of getting it are slim. A simple call to action, CTA, within your blog posts and messages, with precise, easy-to-follow instructions telling your readers exactly what you want them to do, can be a huge game changer.
Instead of clicking away, suddenly people are clicking through to your landing page. They’re opting into your list or grabbing your eBook.
Why Do Marketer’s Fail To Ask One Simple Question?
If the answer is so simple, why do so many marketers fail in this one area? Well, here are the most common reasons I hear.
1. Fear of being too pushy.
Many of us worry that an explicit, overly simplistic request to readers will come off as pushy, wreaking of used-car-salesman sleaze.
We’re afraid if we make too strong a request, a command, we’ll offend our readers.
In fact, the opposite is true. People are busy. They have a lot going on in their daily lives. Taking the time to stop and do something is often avoided, or put off to a better time. A time that never comes.
If you spell out precisely what action you want your reader to take, they’re more likely to act at that moment. It helps prevent people from simply clicking away, never to return. The easier you make it for them, the more likely it is you’ll persuade them to take the desired action.
2. Your requested action seems obvious.
You write out a perfect post or article. You make all of your points brilliantly, backed up with facts and interesting ideas.
Surely your reader will just get it.
Sadly, no, they probably won’t. They may take the time to read your post, but if you leave it up to them to figure out what you’re asking them to do, it’s almost guaranteed they’ll miss it. They’ll simply finish reading, exit the page and move on to other things. The opportunity is lost. It may not ever return.
You must ask. It’s as simple as that. That’s the magic sauce.
3. You’re uncomfortable being too forthright.
This fear is a close relative of fear of being too pushy. You’re uncomfortable appearing too aggressive or straightforward. Women, in particular, struggle with this. We’re taught our whole lives to be almost apologetic when we ask for things for fear we’re bothering people. We stammer and stutter and apologize for being a nuisance. And that translates into our writing.
No one will think less of you for spelling things out. In fact, they may thank you. They will have no doubt as to what you’re asking. Remember, they’re free to decide if they want to do it or not. It’s not a demand. It’s a request. Big difference.
What A Call To Action Looks Like
You might be thinking that CTAs are all about asking for a sale. Or for an opt-in to your list.
And they may be.
But really, they’re any action you would like your reader to take — from merely taking steps to have a more positive attitude to purchasing an online course. Calls to action come in all shapes and sizes. They’re not always a request for purchase.
You could ask them to share your article with friends. You can even include a Click To Tweet link in your post and ask them to share by just clicking the link. It doesn’t matter what you ask. Only that you do so clearly and unambiguously.
How To Include A Call To Action In Every Post You Write
So how do you know what your call to action should be? And how do you ensure it’s seen?
Let’s start with how your call to action should look. When you sit down to write a post or web article, you likely have some idea of why you’re writing that post and what you’d like to see people do after reading it. Ask yourself, what is it I would like to see happen with this post? What action do I want my reader to take?
That action becomes your call to action.
The Cheat Sheet Example
Let’s say you write a post about the importance of knowing the warning signs of a given illness. You’ve created a cheat sheet that quickly illustrates those signs.
Your post discusses the condition, what it is, how to avoid it, if possible, and any other facts and suggestions you’re passing along.
At the end of your post, include a link to your sheet and clearly and succinctly ask your reader to click that link to download the sheet. Tell them to do it now.
Don’t Make People Work Too Hard
Make it easy to see — use a different color, make it a button, make it bold. Whatever makes it stand out. Place it at the end of your post, or wherever your decision-making request falls.The point is, don’t end your post with some bland verbiage asking for their opinion in the comments.
That’s overdone. I’ve been guilty of it myself. It doesn’t work. No one is interested in leaving a comment.
What Calls To Action Do You Want To Make?
So what call to action do you have in mind for your next post?
Know what it is before you write it.
Write your blog post. Make all your points. Tie it all up with a great conclusion.
Then tell your reader what to do. Ask them to take a particular action.
And be prepared to be shocked at how many of them will. Just because you asked.
Do you have a blog you need to keep updated with posts that engage and convert, but lack the time, interest or knowledge to do them yourself? You’re in luck. I can help. Just click right here to find out how I can assist you with your content writing and marketing needs.