How many Facebook groups have you been added to without your knowledge? Let alone permission.
I’ll wait. Go ahead. Go look.
Did you find any?
If you did, what was your response?
Were you annoyed? Maybe even downright pissed off?
Welcome to the world of social media marketing — and all that is wrong with it.
I’m Not Anti Social Media Marketing
Now, to be clear, I’m not against social media marketing. In this age of technology, and the ease of connecting with others, it just makes sense to use it to market your product or service.
The problem arises when it’s done in the wrong way. And it all too often is.
How To Avoid Being “That Person”
Here are a few absolute no-no’s when it comes to marketing on social media:
1. Adding people to Facebook groups, without first getting permission or extending an invitation.
This may be my big kahuna of the no-no’s. Why? Well, where do I start?
First, as you probably know, any time you’re added to a Facebook group, because the default for notifications is on, your phone starts ringing and dinging, your email box may explode and your Facebook notification numbers are in the stratosphere. In a high engagement group, it’s especially bad.
Often this is your first clue that you’ve been added to a group. Just plain irritating. Definitely not how you win friends and influence people, let alone build your customer base.
And let’s not forget that it’s just plain sneaky. And no one likes a sneak. No one likes to be played. It’s a blatent attempt to make a sale without doing your homework first.
I’m not sure if some companies actually train people to do this or if it’s something that someone started, others saw and emulated, foolishly, or what.
But it’s obvious that the intent is to expose you to the product or service, thereby making you fall in love with it at first sight, and then buy a ton of stuff.
It just doesn’t work that way, and smart marketers know that.
If you have a product or service and you create a group, only add people you’ve already spoken with and invited. And then only if they accept.
Don’t worry about how others are doing it. Others are doing it wrong. You do it right.
2. Sending unsolicited links and canned messages to people’s inboxes.
I don’t know about you, but I can smell an attempt to sell me something a mile away. And if it’s a canned message direct from the company’s marketing material, it’s even worse. Who talks like that?
I mean, come on. Does anyone really believe that you’re being genuine if you do that?
No, they don’t.
None of us likes to be sold to. We do like to buy, but only when we’re ready and want to buy. The harder someone pushes me, the further away I’ll go.
I liken it to the huge number of telemarketing calls I get daily on my landline. Honestly, the only reason I keep my landline is so I can use that number on forms and applications, keeping my mobile safe.
I no longer even look to see who’s calling anymore on the landline because 98% of the calls are junk calls. Anyone I want to talk to will leave a message or call my cell. No one else matters. Sorry.
But now our Facebook inbox is beginning to feel like the social media counterpart to my abused landline. This time I’m ready.
3. Failing to build relationships before talking business.
Too many business people online move in for the kill before they really get to know people. Everyone who breathes is a potential prospect. Either they forget that everyone is on to them, or they haven’t yet realized it.
People are not stupid. They can tell the difference between sincerity and making a sale. Cross that line and you’re dead in the water.
A Hot Topic For Me Lately
The reason I’m writing this post is because almost daily I run into these bad marketing tactics. It’s become almost epidemic.
Not everyone does this, of course. And hopefully you don’t.
But even if you think, “I’ve done some of this,” no worries. It’s all too easy to notice other, seemingly successful, people using these practices and believe you should be too.
I’ve been there myself so I get it.
But over time, I’ve learned how not to do business. And often it just comes down to remembering what turns you off and what draws you in. Just because you see someone else doing something doesn’t mean you should do it too.
It means stop, look, listen, pay attention, and follow your gut. Almost always that’s the best way to avoid pitfalls.
You’re smarter than you think. If something feels icky, it probably is.
Follow your instincts and emulate the truly successful people that came before.
We learn by making mistakes and falling into this trap is merely that. A mistake.
And mistakes can be fixed.
Use social media to socialize.
Connect with people.
Gain trust and forge genuine friendships.
And if someone choses not to participate, smile, thank them, and move on.
When the time is right, people will take action. If they trust you, it’ll be you they’ll look for.
Remember these simple concepts and you, and your business, will stand head and shoulders above the masses.
Did you enjoy this post? If so, and you need help with your content marketing on social media, why not hire me to help you. Just click here for more information. Hey, and leave me a comment below. What do you think about this topic.?