Do you really need to hire a freelance blogger for your business?
I mean, after all, you’re a pretty smart cookie, more than capable of turning out a well-written piece of content. You went to school. You passed basic English. You can write your own blog posts.
How hard can it be? Sheesh!
And wouldn’t you just be throwing money down the drain by hiring someone to do a task you’re able to do yourself?
Yeah, you don’t need to hire a freelance blogger. You’re good.
What If You’re Wrong?
But what if you’re wrong? What if you’re not good?
Might there be just the teeniest chance you’re mistaken? And if so, what might the consequences be?
Will the price be too high?
Should You Hire A Freelance Blogger?
There are potential adverse effects on the health of your business if you make the wrong decision about who will write your blog posts. Don’t you owe it to yourself and your business to at least look at the pros and cons before deciding?
Here are some simple questions to get you thinking.
- Do you like to write?
- Have you a flair for writing?
- Does your schedule allow you sufficient time to write?
- Can you adhere to a consistent content creation schedule?
- Do you understand SEO — search engine optimization — and how blogging affects your rankings, and thus, your business growth?
- What is your understanding of the difference between the rules of writing you learned in school and those appropriate in business writing?
- Are you getting the results you want now; i.e., new email subscribers, increased sales, audience growth?
- Do you have a clue how to fix your current blogging and SEO problems?
- If you do have a clue, are your efforts getting the job done?
You DO Have To Spend Money To Make Money
Now, I’m the first to admit that needlessly spending money is not in your best interests. Sometimes I pinch my pennies so hard I swear I can hear them scream.
But the honest-to-god truth is that if you answered a big fat no to any of the questions posed above, you probably need to hire a freelance blogger. Or at least consider doing so.
I’m sure you’ve heard the adage, You have to spend money to make money.
And handing off your blogging tasks to a professional writer saves you time. It allows you to focus elsewhere.
And it’s likely to put more money in your pocket ultimately.
Writing is not everyone’s cup of tea. And even if it is, the value you bring to your business in areas you cannot outsource is a far better place to put your energies.
Once You’ve Decided To Hire A Freelance Blogger, Now What?
So if you now think it might be wise to hire a freelance blogger, the next step is knowing how to choose the best one. And there’s much more to consider than whether or not a person can write.
That’s why I’ve outlined seven basic tips to help you make the best decision.
When it comes to hiring a freelance blogger, how much you’ll spend is certainly worth examining. You might be tempted to go with the lowest quote, but be careful. There are excellent reasons why cheaper isn’t necessarily better.
As with any purchase, there’s a risk in going for the bargain rate. Sure, some great bloggers do charge lower rates but just be certain you know what you’re getting for your money.
Your aim is to get the best work at a reasonable rate, not necessarily the lowest one.
Well-trained freelance bloggers who understand the concepts of SEO and business writing, who keep their skills finely honed and current, are likely to command a higher rate than those who don’t.
Writing rules we learned in school aren’t the primary skill for which you’re paying.
The ability to compose scannable content structured for easy reading and SEO are what’s critical. Your blog has a job to do — to capture reader interest and hold it.
2. Blogger Experience and Expertise:
Your blog posts must address audience concerns and provide value to your readers so as to build trust and enhance your business authority.
Inspiring someone to take out their wallet and buy your product or service won’t happen without a foundation of confidence and an established relationship between you and your audience.
Obviously, there’s much more to blog post writing than knowing the difference between a verb and a noun or how to structure paragraphs.
Freelance blogger attributes to look for include:
- Good interviewing and research skills.
- A thorough understanding and ability to optimize content for SEO and readability.
- Expertise in content marketing coupled with basic writing skills.
3. Ghostwriter or byline:
Ghostwritten content gets published under your name or that of someone else in your business, and as such, builds your authority within your market niche.
Content that’s written under an author byline, on the other hand, establishes the authority of the writer, who maintains the rights to the finished product.
As a plus to allowing a byline, if your freelance blogger is well-known and respected, your business can, in a sense, ride the coattails of the writer to gain greater readership.
Also, ghostwriting is usually more expensive. After all, the blogger relinquishes the rights to content produced and can’t use it in their portfolio.
So if you want to pay less, give your freelance blogger a byline. You’ll get well-written content coupled with added exposure since your writer will usually share and promote your posts with their readers.
4. Writing ability:
When it comes to a blogger’s skill level, you want someone who coherently and creatively puts one word after another. Blog content should be informative, fun to read, engaging, and well constructed.
That goes without saying.
But there’s more to business writing than writing ability. As I’ve already mentioned, the rules we learned in school don’t serve us well in the realm of business writing.
Instead, look for a blogger who:
- Understands SEO and how to create searchable content.
- Can write scannable content.
- Knows how to create attention-grabbing headlines.
- Can clearly and believably capture your brand voice.
- Knows how to lay out written content for enhanced readability.
As for the level of experience, don’t overlook a freelance blogger just because they’re new to freelancing.
Everyone starts somewhere, and if a writer has these core competencies and is easy to work with, those are far more important qualities to consider.
The rest will take care of itself.
5. Ask for writing samples/portfolio:
Always ask to see samples before hiring a freelance blogger. Most writers will have a portfolio showcasing their best work, and will often provide additional examples as well if requested.
Do keep in mind, however, that ghostwritten work is confidential. If your candidate does more ghostwriting than byline work, they’ll have fewer examples, and their portfolio will consist mostly of content they’ve written for their own site.
Base your opinion on the samples you review rather than on how many outside links the writer has. A good working relationship, coupled with skills, knowledge, and ability are critical when hiring a freelance blogger.
6. What to expect in the freelance blogging contract:
Most experienced freelance bloggers will add images to your posts if requested. They’ll conduct interviews and do any necessary research. They’ll also optimize your content for search engines, using keywords that align with your brand.
A good freelance blogger understands that these elements are included in the scope of their assignment and won’t charge extra for them.
7. What not to expect in a freelance blogger:
Items that fall outside a freelance blogger’s scope include establishing your business branding, identifying your keywords, or assisting in web or logo design.
While there are writers who offer some of these extra skills, it’s not the norm. Expect a higher quoted rate for these types of services.
So while your writer won’t provide an in-depth marketing campaign and develop advertising slogans, they will produce quality content to help build your brand over time and grow your business.
Making The Final Decision
So what do you think? Does it make sense to hire a freelance blogger for your business writing needs?The bottom line is, if you don’t like writing blog posts, or can’t find the time to do it consistently, then the decision to hire a freelance blogger is a no-brainer. Click & Tweet!
And as much as you’d like to pinch those pennies, there’s a good chance hiring a freelance blogger will ultimately give you more pennies to pinch.
You’re good at what you do, but there are only so many hours in a day.
So do what you do best — and let someone else do the rest.
Hire a freelance blogger for the health of your business and yourself.
It’s what smart business owners do.
And you’re nothing if not smart.