I get it. I really do. You like to write.
You’ve been told you’re a good writer. You know you’re very skilled at putting one word after another in a pleasing and well-crafted manner.
You don’t necessarily have a ton of money to spend on outside resources. You have to watch your pennies.
Too Extravagant? Well….
And let’s face it, hiring a freelance content writer seems a bit like an extravagance.
Believe me, I know.
I’ve always been an “if I can do it myself, why pay someone else” kind of person. Even when it comes to things I hate doing, like housecleaning. Yuck and double yuck.
But getting help — yes, even paid help — in your business is your biggest money saver. And it might even help you make more money.
Because spending time on tasks that fail to make the best use of your time and skill level is ineffective. It sucks you away from the activities that only you can do to keep your business on a forward-moving path.
It is, to put it bluntly, wasted time. And effort.
There Is A Better Way
There is someone out there who can do that task better than you can. Who wants to do it. Who enjoys doing it.
And for that person, that task is the one that moves their business forward.
Freelance writers write. It’s what they do. And the good ones are worth their weight in gold.
They remove the task of content writing from your plate so that you can concentrate on other things that only you can do for your business.
5 Enormous Benefits of Hiring A Freelance Content Writer
Here are five ways a professional content writer can help your business:
1. They save you time.
This one alone is worth the price of admission. Consistently published, well-written, blog content is important in order for your site to stay relevant. This leads to a constantly growing customer base, which leads to increased revenue.
I could stop right here, and it would be reason enough. It’s hard to run a business, with the myriad of assorted activities you must do yourself and still find time to write, let alone write well. Hiring someone whose sole purpuse is to produce good content is like having an anvil lifted off your shoulders. You’re free to do what you do best.
2. You will have consistent, high-quality blog content.
Maybe you’re a good writer. Maybe you’re a great writer. Maybe it’s a task you enjoy.
But how many times has writing a blog post dropped to the bottom of the pile because it was the one thing you felt could wait? If you’re like most business owners, this happens more often than you’d like.
And guess what? It’s hurting your business.
That’s where hiring a writer can make all the difference. A writer’s job is to write. And they do it well.
Not only that, but a good freelance content writer keeps up with marketing trends and is always working to improve their skills, producing better and better content over time.
Do you have the time to do that? That’s what I thought.
It’s time to give this task to a pro and get back to doing, again, what you do best.
There’s a recurring theme here. Have you noticed?
3. You’ll get better engagement, leading to increased sales.
A professional freelance writer doesn’t just write for fun and games. They write with a purpose – to engage with your target market, to hook their interest in what you’re offering, leading to content that converts and increases sales. Which not to belabor the point, leads to increased bottom line for you.
You will also find that you’ll be doing a much better job of helping your audience overcome their struggles and challenges because you’ll be addressing them directly. You can’t do that unless you’re reaching them to begin with. You’re not in business to pass the time. You’re in business to help people and to make a living.
4. They help you fine-tune your target niche and speak directly to them more effectively.
It can be hard to determine who, precisely, your target audience really is. At first glance, it would seem easy, but when you get down to the nuts and bolts of it, you’ve probably found that it’s not as simple as you’d expected.
A good content writer will work with you to help you zero in on your target niche and engage with them on a deeper level.
They know how to use keywords and meta tags to reach your audience.
It’s true that content quality should not be forced to fit SEO, but your writer will know how to make the most of tags and keywords not just to make your blogs shine, but to make them work for you as well.
And this is a task that can often feel like a full-time job in itself so letting your writer take this one on is smart business savvy.
5. They save, and make, you more money.
I’m sure you’ve noticed I’ve already touched on this in every previous point, but it’s just that important. If how you’re spending your time is keeping you from doing what you do best — there it is again — then your business is not thriving. In fact, it’s costing you money.
And since the time it takes to do this task well is significant, and you’re already stretched to the limit, it’s almost a sure bet that your content, and thus your business, will suffer the consequences.
Time is your most precious commodity and it’s often in very short supply. When it comes to producing good content for your website, there is a better way.
Hire a pro and let them help you spend your time more wisely.
And watch your business thrive.
If you liked this post, please leave me a comment below. Share it on Facebook. Share it with anyone you know who needs help with writing.
And if you need writing help, why not hire me? Click here for information to get started. It’s time to take your business to the next level.