Do you have a blog site for your business?
Do you remember how long ago your last blog post was published?
Do you even remember if it was this week? This month? Or, heaven help us, this year?
I cannot even begin to tell you how many small business owners and solopreneurs either don’t have a blog site at all, or they do, but it’s been sitting dormant for months.
Your Website Vs. Your Blog Site
Chances are, if you’re running a viable business, or a startup you’re striving to make viable, you know the importance of a business website. Maybe you’ve even started one.
You’ve probably published a post or two.
I bet at first you posted fairly regularly because you were told how important it is to have a blog site. But, alas, over time, it got shoved to the back burner.
I wouldn’t be surprised if it isn’t even on the stove anymore.
Does any of this sound familiar?
What Is The State Of Your Blog?
Have you rationalized your avoidance of blogging by telling yourself it’s not that big a deal? Who really reads my posts anyway?
If so, you’re not going to like what I’m about to tell you.
Your business needs a regularly updated blog. If you sell products or services and have a website for that purpose, blogging should be a part of your business strategy.
Here are some hugely valid reasons why you need to blog regularly:
1. It builds authority with your audience.
People need a reason to trust and believe in you. They must feel comfortable doing business with you. It’s hard to convince people to chose you and your product or service over another similar one. What do you offer that others don’t?
What makes you remarkable?
Understanding your audience’s concerns, worries, issues and problems, and providing valuable tips and ideas to solve them, establishes your credibility, your authority, within your target market.
If people read your blog posts, and learn tips that work, when they’re ready to pay for help, they’ll come to you. Blogging helps you help them and that gives you an advantage over those who don’t blog.
2. It provides help, answers questions and give tips of value to your audience.
People in the process of deciding whether to buy or not are doing Google searches and conducting research.
Often people will try and solve things themselves before paying someone else to do it.
If they read your blog posts and have found them helpful, it’ll be you they’ll come to when they’re ready to put money on the table.
Think about your own buying habits. You don’t jump on the first product or service you see. No one wants to feel like a fool, falling for a sales pitch without first being pretty sure they’re not being scammed.
People don’t want to waste their hard-earned money.
If your articles provide workable, proven answers to your target market’s problems, they’ll buy from you when they’re ready.
Are you seeing a recurring theme here? 😉
3. It builds relationships and trust.
As your audience reads your posts, they begin to feel like they know you. You become a familiar, helpful, friend. They get to interact with you, ask questions, engage in dialogs with you to solve their problems.
Relationship building is an intrinsic part of a successful business. People do business with those they know and trust. Blogging and having conversations with your audience will make your business the obvious choice when they need to pay for help.
4. It helps you stay relevant.
Posting articles regularly, once to twice a week, forces you to stay knowledgable and up-to-date with changes and news in your industry. It’s easy to become complacent when your business seems to be running smoothly. Suddenly you realize you’re out of the loop, behind the times.
Missing things that are important to your audience.
If there’s one thing that never changes, it’s that things are always changing. What is important and relevant today, may not be tomorrow.
Blogging helps you stay fresh and current.
5. It turns followers into paying customers.
There’s a running theme here I’m sure you’ve picked up on.
You’re in business, ultimately, to make a living.
Yes, you do want to provide advice and value for free, to your audience.
But I doubt you’re running a business for the sheer fun of it, though hopefully you love what you do. You do want to keep a roof over your head and put food on your table.
Blogging regularly, providing value, building trust, turns followers into paying customers.
I read a statistic today that said businesses who blog do, on average, 60% more business than those that don’t. So there you go.
6. It keeps your own skills and knowledge current.
Blogging forces you to stay sharp. It necessitates constant honing of your writing and marketing skills.
It keeps you from getting lazy. A lazy business owner is not a successful one.
Blogging keeps you on your toes.
7. It helps to build your brand awareness and increases marketing effectiveness.
Your blog builds brand awareness. People won’t buy from you if they don’t know anything about you. The information you share in your blog posts shows your audience who you are and what you stand for.
When people know who you and your brand are, your marketing efforts will be more effective.
Timing is everything, when it comes to customer purchase decisions. Your marketing efforts will be backed up by brand awareness, increasing the odds that when someone is ready, they’ll buy from you.
There’s that recurring theme again. Are you getting this? 😕
Because they know who you are, and they trust you, they feel comfortable doing business with you.
8. Forces you to always be improving your knowledge base.
Blogging helps generate new ideas and sparks your creativity.
You’re more inventive.
It stimulates your imagination, helping you come up with better ideas, improved products and services, and more effective methods of marketing.
Nothing gets my creative juices flowing more than simply writing. Brainstorming subject ideas.
The more often I write, the more creative I am.
The more creative I am, the better my marketing efforts are.
You never want to become stale in your business. Blogging helps ensure that you won’t.
9. It serves as your business home base.
Your blog is your home base. It’s where you send your audience, your potential customers and your current customers. All of your marketing efforts lead back to your blog site.
It is the hub of your business.
Your blog is where you answer questions.
All roads lead back to your blog. That’s where people can find out everything they need to know about you.
10. It drives SEO.
When you speak your target market’s language on your blog, your SEO rankings improve.
Higher SEO rankings drive your business to the top of the search engines. If you don’t blog often, you’ll rank lower.
Others who are speaking the language, and blogging often, float to the top. The average consumer tends to look at the top-ranked businesses first.
Blog to increase your SEO rankings.
11. It’s fun.
Once you get in the habit of blogging regularly, it becomes fun. You get to tap into your creative side, generate new and innovative ideas, build strong relationships.
The more comfortable you get with the process, the more fun it is.
What If You Hate To Blog?
So, what if you just don’t want to blog? Does that mean all is lost?
Writing is not everyone’s cup of tea. If you hate to write, or just can’t manage to carve out time for it, you can still produce regularly published blog posts.
Let Someone Else Write For You
You can hire a blog writer. A good blog writer can work with you, to cover the subjects you want to cover, the way you want them covered.
They can publish a post on your blog regularly — once or twice a week is good — and you’re free to respond to comments, converse with your audience, and build trust.
What’s important is that you have a regularly written blog. It’s less important that you actually write it.
What Will Work Best For You?
So what works best for you? Do you love to write? Have the time to write consistently?
Or do you need a blog writer?
Either way, you and your business will benefit.
Not blogging at all is too costly an error for your business. I don’t know about you, but that’s not a risk I’m willing to take.
Start a blog.
Keep it simple.
Keep it relevant.
Update it regularly.
You, and your business, will be all the better for it.
Do you know you need to be blogging, but are having a difficult time making it happen? Fear not, I can help. Simply click here to find out how to hire me to write your blog posts for you. Let’s talk and figure out how I can help. Click here now for more information.